Monday, February 28, 2011

Five lessons from the Oscars 2011 marketing blitz

As international television events go, it doesn't get much bigger than Hollywood's night of nights, the Academy Awards. In the US, the Oscars will be watched by an estimated 41 million views, making it the second most-watched television event of the year, behind the Super Bowl.
And like the Super Bowl, which in the last decade has become an annual marketing event on the level of Christmas, the Oscars are morphing into a major event on the advertising calendar.
According to the Los Angeles Times, broadcaster ABC will sell about $80 million worth of ads during the coverage, up from about $70 million last year.
Big advertisers set to use the ceremony as a platform to launch marketing drives include Hyundai, Best Buy and Living Social, the biggest competitor to group buying pioneer Groupon.
But it's not just big advertisers trying to cash in – some US SMEs are also using the Oscars to try and grab a bit of the hype.

Here are five lessons from the Oscars marketing madness:

1. Leak your campaign

One noticeable trend in the US is the way advertisers are using big events turn their 30-second ads into week-long marketing drives. This Living Social is marking it work. First, you develop the ad. Second, you so some media stories talking about the ad, and the investment you've made. Third, you leak a few sneak previews of your ads (or even the whole thing) on YouTube. Fourth, you show the ad. Lastly, you have some sort of social media element to the ad itself that allows you to talk online for a few days after the big event.

2. Get star struck

At most award ceremonies, the red carpet portion of the evening is almost as important as the prize-giving part, which is why clothing labels, jewellery firms, make-up artists and hair-care companies all want a slice of the action. Australian cosmetics entrepreneur Napoleon Perdis is brilliant as this. He always manages to get publicity for his self-named cosmetics firm by being involved in Oscars' coverage, either as make-up-artists-to-the-stars or a talking head. Even if you can get directly involved in an event, providing some sort of expertise around it is a great way to get noticed.

3. Give it away

Many big advertisers pay millions for a celebrity endorsement, but smaller companies need to take a different approach. A great example is a Winnipeg children's shoe store called Toto n Dot, which paid to be a stallholder at something called the Academy Awards Red Carpet Style Lounge in Los Angeles. The store then gave a pair of imported girls shoe to nominees and former nominees visiting the lounge in the hope that they might end up in magazines around the world on the feet of a celebrity's child. A long shot perhaps, but the payoff would be spectacular.

4. Build an app

Big events are fast-becoming big business for app developers and this year is no different. There are a range of paid apps available for Oscar viewers, including red carpet apps, news apps and an app that allows users to see inside an exclusive after party called the Governor's Ball. It's getting harder to turn a quick buck out of the crowded app market these days, but big events like the Oscars do give developers a chance – provided they have the right content.

5. Win

There is no better marketing than taking home an actual Oscar. An award helps sell movie tickets, it helps actors get better rolls, it helps producers get more investors. This fact has been underlined by a controversial marketing campaign from actor Melissa Leo, who is nominated for Best Supporting Actress for her role in The Fighter. In recent week, Leo has taken out self-funded advertisements in Hollywood trade publications to try to attract votes. The campaign has been heavily criticised, but if it works Leo could well have the last laugh.
Source: smartcompany.com.au

The Oscars, On Twitter: Over 1.2 Million Tweets, 388K Users Tweeting


Twitter has changed the way we watch television. Say what you will about the 83rd Annual Oscars (and thus far the consensus is “meh”), you’ve probably already said it on Twitter.  Mass Relevance and TweetReach, a Twitter analytics service with commercial access to the Twitter API, have teamed up to make a data map of yesterday’s mass conversation.

Over 20 Oscar-related terms like “Oscars,” “#Oscars,” “Academy” (but no specific names of celebrities or movies) were tracked between the hours of 5:30 and 8:45 PST during the show’s live airing. Total damage? 1,269,970 tweets, 1,663,458,778 potential impressions, and 388,717 users tweeting.
The Onion@TheOnion
The Onion

How rude — not a single character from Toy Story 3 bothered to show up. #oscars
about 22 hours ago via HootSuiteRetweetReply
The honor of most retweeted tweet of the night went to The Onion with the above zinger (sorry @parislemon). And the highest tweet peak was shortly after the internet friendly Auto-Tune montage at 7:20 pm PST, clocking in 11,780.
And while that 1.6 billion impressions number may seem high, TweetReach CEO Jenn Davis tells me that the volume was actually lower than she expected, “We were prepared for big spikes, and we just didn’t see those.” Davis told me that the event paled in comparison to the Super Bowl and The Grammy, where TweetReach saw 17,000 tweets in a single minute. In contrast, the spikes topped out at 12,000 at the Oscars.
Davis guesses that this is because the movie industry has not yet found its Twitter groove, “All of the celebrities that generate a lot of the converasation on Twitter are musicians like Lady Gaga and Justin Bieber, so I don’t know if [The Oscars] appeals to a Twitter audience in the same way The Grammys or The Superbowl does. “
Update: Here are the top ten retweets, in order of frequency (#s below each tweet).
The Onion@TheOnion
The Onion

How rude — not a single character from Toy Story 3 bothered to show up. #oscars
about 22 hours ago via HootSuiteRetweetReply
2963
Conan O'Brien@ConanOBrien
Conan O'Brien

Watching the Oscars. Not crazy about the womb Natalie Portman's baby chose to wear.
about 21 hours ago via webRetweetReply
1637
Bill Maher@billmaher
Bill Maher

Oscars just announced, Kirk Douglas hosting show next year.
about 22 hours ago via OpenBeakRetweetReply
1314
Justin Bieber@justinbieber
Justin Bieber

good luck to my friend Hailee Steinfeld tonight on the #oscars . young people going for theirs! also want Christian Bale to win. #TheFighter
about 23 hours ago via webRetweetReply
1133
The Onion@TheOnion
The Onion

Stay tuned for the official Republican rebuttal to the #Oscars shortly after the show
about 19 hours ago via HootSuiteRetweetReply
1091
Keith Olbermann@KeithOlbermann
Keith Olbermann

Just remember: every star you see, every film you applaud, everything you honor at the #Oscars, is a proud part of a # UNION #Wisconsin
about 22 hours ago via webRetweetReply
993
Joseph Gordon-Levitt@hitRECordJoe
Joseph Gordon-Levitt

"Three years after a financial crisis caused by massive fraud, not a single financial executive has gone to jail." #Oscars
about 20 hours ago via Twitter for iPhoneRetweetReply
965
Tom Keiser@keisertroll
Tom Keiser

I WANT TO THANK YOU LIKE AN ANIMAL #reznor #oscars
about 21 hours ago via webRetweetReply
910

Ryan Seacrest@RyanSeacrest
Ryan Seacrest

So when presenters are reading the winners at the #oscars, this is what the card inside the envelope looks like: http://yfrog.com/h86e36j
February 27, 2011 12:39 pm via webRetweetReply
891
Harry Potter Film@HarryPotterFilm
Harry Potter Film

"Tiny Ball of Light." Hahaha. Who knew Ron and Hermione could sing? Brilliant. #Oscars
about 20 hours ago via TweetDeckRetweetReply
882


Thanks: TweetReach

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PMA Class 2015 Cadets List Released

After a long and intensive process of deliberation and selection made by the Philippine Military Academy (PMA) Cadet Procurement Board, the PMA Office of the Cadet Admission (OCA) has released the names of successful applicants who will be part of the PMA Class of 2015.


A total of 228 new cadets including 25 females will be added to the current PMA population. These incoming military students will be reporting to the Academy starting April 1, 2011.

Here is the list of successful applicants which will comprise the PMA Class of 2015:

Males:
1 ABIQUI, KRISTIAN DAEVE GELACIO
156 ROSAS ST., MINANGA SUR, SAN PABLO, ISABELA

2 ABIVA, PAUL JOSHUA FLORES
Q-1026-G SUPPORT GROUP, FORT DEL PILAR, BAGUIO CITY

3 ABUAN, PRIME ANGEL LOU MAGRILOS
PUROK 5, VINAPOR, CARMEN, AGUSAN DEL NORTE

4 ABUT, ROCKY JOHNSON ARELLANO
15 PACRIS ST., MASISIT, SANCHEZ MIRA, CAGAYAN

5 ACAB, HACKMONE GANIPIS
187 BROOKSPOINT, AURORA HILL, BAGUIO CITY

6 ACQUIAT, REYMON SEDANO
MAHARLIKA HIGHWAY, MALABBAC, IGUIG, CAGAYAN

7 AFRICA, RAYMART DIODINA
PUROK MALINAWON, LUN PADIDU, MALAPATAN, SARANGANI PROVINCE

8 AGARAO JR, ROGELIO ESPIÑA
PUROK 5 BRGY., NIJAGA, CALBAYOG CITY, SAMAR

9 AGBAYANI, LAURENCE MARK PAUSANOS
POBLACION, MANOLO FORTICH, BUKIDNON

10 AGUSTIN, CRISTIAN SANTOS
110 BRGY MELECIO MANGANAAN, MAYANTOC,TARLAC

11 ALFARO, JESTIN DELOS REYES
18 VETERANS AVE., ISABELA CITY, BASILAN

12 ANDOY, CYRONIEL ESTRERA
PUROK VIOLETA, BRGY DIST 29, ORMOC CITY

13 AQUINO, HILARIE CEBLANO
430 CABREIROS, BRGY 5, TAFT, EASTERN SAMAR

14 AQUINO, JAN ARIS CABAUATAN
43 BRONZE ST., SSS VILLAGE, CONCEPCION DOS, MARIKINA CITY

15 ARAO, HIAN DARYL DANAO
17A ADDATU ST., CATAGGAMAN VIEJO, TUGUEGARAO CITY

16 ARCANO, MATEUS SANTOS
840 SISA ST., SAMPALOC, MANILA

17 ARGUELLES, JEROME ACE KRISTOFFER DELA CRUZ
61 SAINT MARYS ST., MARICABAN, PASAY CITY

18 ASIA, BENJO ESSA ATENCION
B4 L36 LEDESCO VILLAGE, BRGY CUBAY, ILOILO CITY

19 AURELIO, LAURENCE ANTHONY SULIBA
B -134 SANTOL COR., YAKAL ST., SAN MIGUEL, TARLAC

20 AWINGAN, GARY OWABAN
MASLA, TADIAN, MOUNTAIN PROVINCE

21 BACANI, GLENN GERARD PODIQUIT
119B MACAPUNO ST., BRGY BALINGASA, QUEZON CITY

22 BACSAIN, JOHN PAUL ATANACIO
028 CANUTO ST., SAN ANTONIO, PILI, CAMARINES SUR

23 BAHJIN, MOHAMMAD KHALIL IKBALA
53 CANDIDO ST., TETUTAN, ZAMBOANGA CITY

24 BAMBICO, JOHN DENVER SALINTO
AMBARACAO NORTE, NAGUILIAN, LA UNION

25 BANILA, JOMEL GARCIA
TAMBOBONG, DASOL, PANGASINAN

26 BANUELOS, JHEFREY PAGENTE
B5 L5 AFP, EP VILLAGE, PHASE 1, PINAGSAMA, TAGUIG CITY

27 BAUTISTA, RAM JOSHUA MAGSAYSAY
PHASE 6A, NO. 4, PRES AVE., BF HOMES, PARAÑAQUE CITY

28 BAYUCAN, REGIMAR LIZARTE
831 TERESA ST., ERMITA, MANILA

29 BELARDO, FRANCIS BOHOL
BRGY ASTORGA, DARAM, SAMAR

30 BERAN JR, JOEL ENOLVA
5632-B TAGAK ST., CLARK AIRBASE, ANGELES CITY, PAMPANGA

31 BETONG, BRYX LEE SAD-AYAN
314 - C LOWER MAGSAYSAY EVE., BAGUIO CITY

32 BILLENA, GERSHOM MELICADO
016 RIZAL ST., MABRIZ, MAASIN, ILOILO

33 BOUAZZI, ANWAR FABIO CABUYAO
BLK 5A, LOT 14, KALAYAAN VILLAGE, PASAY CITY

34 BUENO, JONATHAN ROLDAN
ARINAAR ST., AGLIPAY, RIZAL, NUEVA ECIJA

35 BUKING, HENRY BRENT BETE
170 RIVERSIDE, TANDANG SORA ST., CAMDAS, BAGUIO CITY

36 BULANHAGUI, REMAR BULANHAGUI
197 ILAT NORTH, SAN PASCUAL, BATANGAS

37 BUTALE, BILVER FELIPE
62 LAMTANG PUGUIS, LA TRINIDAD, BENGUET

38 CABBIGAT, MADIMA MAGGAN
POBLACION, BANAUE, IFUGAO

39 CABIGAS, MARK JOHN LOPEZ
355 UPPER PULACAN, LABANGAN, ZAMBOANGA DEL SUR

40 CACABILOS, RHAMEL CANGAS
79 INT GUMAMELA ST., CAMP TINIO, CABANATUAN CTY

41 CALAYAG, CHRISTIAN KENNET ILAGAN
36 BILLONES COMP., PAYNA ST.,VETERANS VILLAGE, PROJ 7, QUEZON CITY

42 CANDIA, LAWRENCE TOLEDO
294 CSF SUBD., DAANG AMAYA, TANZA, CAVITE

43 CANTOR, BENJAMIN JOHN PADAOAN
002 PUROK 12, UPPER PINGET, BAGUIO CITY

44 CARIÑO JR, RENATO AURELLANO
805-A ROAD 4, EP VILLAGE, CAMP AGUINALDO, QUEZON CITY

45 CASTILLO, JONEL GUERZON
BLK 2 LOT 89, EP HOUSING, PH 2, PINAGSAMA, TAGUIG CITY

46 CATA-AN, GEOFFREY PETA
STO NIÑO COMPOUND, PAGASA, BONGAO, TAWI-TAWI

47 CATAMEO, ISRAEL MENDOZA
126 P BURGOS ST., SAN ISIDRO, TANAY, RIZAL

48 CERDEÑA, HARVY INOCENCIO
P-4 BONBON, BUTUAN CITY

49 CHOYCAWEN, TOM SANO
11 PUROK 4 PINSAO PILOT PROJECT, BAGUIO CITY

50 CORONEL JR, ROGELIO ARANETA
1ST ST., VIRGO SUBD., ROSARY HTS., COTABATO CITY

51 CORPUZ, JAHMALIEL MAGUDDAYAO
5474-A TOMCAT ST., CLARK AIR BASE, PAMPANGA

52 CORRE, KEVIN CALIWAN
SAN JOSE ST. BRGY 08, GEN. MAC ARTHUR, EASTERN SAMAR

53 CORREA, DEXTER CAMBA
P-9 DANIPAS, LABISMA, BISLIG CITY

54 DAGOHOY, WELL JEAN NARANGA
PRK OLD BARRIO BRGY STA ROSA, MURCIA, NEGROS OCCIDENTAL

55 DAGOHOY JR, ALEXANDER RABAÑO
LOT 9 BLK 4 SUNRISE VILLAGE, PADADA, DAVAO DEL SUR

56 DANGANAN, JAN KLYDE BLAIRE TENEDERO
33 SECTOR III, ST ANTHONY ST., DOMINICAN HILL, BAGUIO CITY

57 DARIA, MARK JOSEPH CABANIT
019 PANATANG 3, BANGAR, LA UNION

58 DARIA JR, EDUARDO CASEM
E9 SAN AGUSTIN ST., PINAGBUHATAN, PASIG CITY

59 DE CASTRO, MARK NICO NUEVA
B16L4 VILLA DE LIPA, MARAWOY, LIPA CITY

60 DE GUZMAN, ROBERT ROYCE MARTINEZ
172 TAMBAC, BAYAMBANG, PANGASINAN

61 DE JESUS, JUNE SAMSON
BLOCK 18 LOT 15 VILLA KARANGAHAN SUBD., CALAUAG, NAGA CITY

62 DE POLONIA, RAY BENEDICT CATOLOS
12 B BACUD ST., UGAC NORTE, TUGUEGARAO CITY, CAGAYAN

63 DELA CRUZ, RENIEL BANAYAG
BRGY PALHI, BAYBAY CITY, LEYTE

64 DIZON, GENESIS SALVADOR
BLK 1 STA MARIA, ZAMBOANGA CITY

65 DOLLENTE, RAMCES IAN TAYONA
POLO, IBAJAY, AKLAN

66 DOLOTALLAS, MARK NHELL MALANGEN
B2 L98 REGAL HOMES, ALAPAN 1-A, IMUS, CAVITE

67 DOMOCMAT, DAREL DAGUSEN
FD 169 PINES PARK, KM-4, BALILI, LA TRINIDAD, BENGUET

68 DUROPAN I, MHARBEN SAGARINO
BARRA, MACABALAN, CAGAYAN DE ORO CITY

69 ENOLVA JR, CARMELO REVILLA
CONCEPCION KISANTE, MAKILALA, COTABATO

70 ESCAÑO, LOVEN RAMOS
B13 L36 ACACIA ST., VILLA POZORRUBIO, POZORRUBIO, PANGASINAN

71 ESPERANZA, KIM MANUEL LERIO
PHASE 6, GAMAO SUBDIVISION, PANABO CITY

72 ESTABILLO, ESTEWARD JONES MAGLANGIT
SITIO CENTRO, BOBON FIRST, CAMILING, TARLAC

73 ESTIOKO, ROBERT CHARLES PECAHE
460 T DELOS SANTOS, POB SOUTH, SCIENCE CITY OF MUÑOZ

74 ESTRELLA, JOHN PATRICK LLAVANES
57-B RECTO ST., VILLAMOR AIRBASE, PASAY CITY

75 ESTUR, JOHN WISDOM GACOSTA
PHASE 2 BLOCK 19 LOT 9 SEABREEZE HOMES, CABID-AN, SORSOGON CITY

76 EVIOTA, RINZE MARRION DEMONTE VERDE
4793 3RD ST., MACTAN BENITO EBUEN AIR BASE, LAPU - LAPU CITY, CEBU

77 FERANIEL, EUGENE EGE
UPPER CAMANDAGAN, BRGY. MANINIHON, BAYAWAN CITY, NEGROS ORIENTAL

78 FERRER, MACK-AR ELMAGA
70 BAGONG PAG-ASA, FAMY, LAGUNA

79 FIGUERAS, DANIELO PEODOS
GENOMOAN, LOON, BOHOL

80 FRANCISCO, JAEL GICA
ZONE III-C, DIVISORIA, ZAMBOANGA CITY

81 FRANCISCO, MIGMAR BERNPED SANTOS
7006, PUROK 7, KIAS, BAGUIO CITY

82 FUENTES, LESTER CHAD CALUYA
204 ZONE-2, COLANDA, IPONAN, CAGAYAN DE ORO CITY

83 GABAY JR, RIZALDY FLORES
9 PARAISO ST., ZONE 6 CENTRAL, TAGUIG CITY

84 GABITA, CHRISTIAN PABILLONAR
BLK 46 MALUNGGAY ST., TUMANA, MARIKINA CITY

85 GACAYAN, LEONARD ALLAN CORREA
84 BUGAYONG, BINALONAN, PANGASINAN

86 GAITERA JR, LEO COOPER
PUROK 8, BRGY TIBANGA, ILIGAN CITY

87 GALLON, NATHANIEL BUYCO
NAYONG BAUTISTA, BASA AIRBASE, FLORIDABLANCA, PAMPANGA

88 GALO, EVRAM JAN ISRAEL CHAPA
STOCADA ST., POB., KAPATAGAN, LANAO DEL NORTE

89 GARCE, CRISTIAN MHARK EGUIA
20 IMELDA, NAGUILIAN, LA UNION

90 GARCIA, MARK JASON GONZALES
SAN BENITO SUR, ARINGAY, LA UNION

91 GAUTANE, GEN ADRIAN MALACAD
33-EGL JAENA ST., WEST REMBO, MAKATI CITY

92 GENORAGA, ALLEN JUN AMAR
125 ECOLS ST., BRGY COMMONWEALTH, QUEZON CITY

93 GINES, MARLON AIRWIN LAPEÑA
MONCE ST., SOUTH POBLACION, DIPACULAO, AURORA

94 GONZAGA, PERRY JOHN GICA
P-3, TONGANTONGAN, VALENCIA CITY, BUKIDNON

95 GUMILAB JR, IGNACIO SAPYONG
29 - A HONEYMOON RD., BAGUIO CITY

96 GUTIERREZ, RAMSEY DEL ROSARIO
38 B PRK 3 SINOT ST., PINSAO PILOT, BAGUIO CITY

97 HABON, BRIAN ESPIRITU
PILA EAST, STA LUCIA, ILOCOS SUR

98 HASIGAN, JOHNREY LABACO
QUEZON, POBLACION, BAGUMBAYAN, SULTAN KUDARAT

99 IGNACIO, JERICHO JAMES TOLENTINO
10 R GAPUD ST., METROCOR HOMES, PH IV, LAS PIÑAS CITY

100 IMPERIAL, MICHAEL BARBONIO
366 ZONE 7, SAN ISIDRO, MAGARAO, CAMARINES SUR

101 JIMENEZ, HECTOR DAN JAVIERTO
3RD DOOR RECABO APT., ACACIA ST., CARMEN, CAGAYAN DE ORO CITY

102 JIMENEZ, FEBRYAN GREGORIO
113 STA ROSA ST, LIBSONG EAST, LINGAYEN, PANGASINAN

103 JUMAWAN, JOHN VIANNEY GAYORGOR
PANGANIBAN ST., BRGY 2, ISABELA, NEGROS OCCIDENTAL

104 LADISLAO, JEFFREY LAUREANO
340 SAN ISIDRO SUR, BINMALEY, PANGASINAN

105 LAGULA, DANJO PINES
BURGOS, NATIVIDAD, PANGASINAN

106 LAPUZ, ROSS FRANCIS CAMILA
219 STA RITA, CABIAO, NUEVA ECIJA

107 LARIOSA, JAN PAOLO GONZALES
BLK 78 LOT 22 ROSALINA III, BRGY PALIOK, TALOMO, DAVAO DEL SUR

108 LAROT, ELROY GENELZA
HELEN, LARENA, SIQUIJOR

109 LAXA, DARELL BUTCH ERO TAGUIAM
ZONE 3, TAGUNTUNGAN, BAGGAO, CAGAYAN

110 LO, ASHBY VICAR GALILA
TABUC SUBA, HOSKYN, JORDAN, GUIMARAS

111 LONIEGO, JAKE LEONARD RETIZA
GILDA SUBD., GUIHING, HAGONOY, DAVAO DELSUR

112 LOPEZ, ARJAY CABALLES
L22 B323 ORIOLE ST., BRGY RIZAL, MAKATI CITY

113 LUIS, DANIEL VIAN FABROS
9 WASHINGTON SQUARE, MERVILLE PARK, PARANAQUE CITY

114 LUMAYAG, RONNEL DAPEROC
PUROK 1, POBLACION, SALVADOR, LANAO DEL NORTE

115 LUMBAB, KEVIN ROGER MONTECILLO
STO NIÑO, POBLACION, SOGOD, CEBU

116 MABBORANG, PATRICK VIERNES
9030A ROSAL ST., BRGY 599, STA MESA, MANILA

117 MACABITAS, RONEL VINCENT PETINES
25TH AVE. BRGY BAGONG LIPUNAN, CUBAO, QUEZON CITY

118 MACION, EDUARD VAN REYNALD SANZ
BRGY. VILLA KANANGA, BUTUAN CITY

119 MAGNO, JUN PERRY SURIBA
037 RIZAL ST., POBLACION, LUPON, DAVAO ORIENTAL

120 MANAHAN, VYRON NAVARRETE
B6 L5 ISRAEL ST BARCELONA 4,BUHAY NA TUBIG, IMUS, CAVITE

121 MANASAN, CARLO VICTOR DADOR
1735 DIAMANTE ST., STA ANA, MANILA

122 MANUEL, ANGELO POSADAS
9 - A FALCATAN ST., TETUAN, ZAMBOANGA CITY

123 MARTINEZ, ARWI CHIDAY
04 LOAKAN PROPER, BAGUIO CITY

124 MARTINEZ, MARJANT LOU ANGELES
CASSANOVA ST., DIZON VILLAGE, TAMBO, LIPA CITY

125 MARTIRES, MIZAR BAME IBAÑEZ
BRGY. BAGACAY, TACLOBAN CITY, LEYTE

126 MASCARIÑAS, JUNO ISRAEL LUCY
721 MRB BLDG, PILOT DRIVE COMMONWEALTH, QUEZON CITY

127 MATAMPAC, JETT BUICO
PUSOK, LAPU-LAPU CITY

128 MATAS, SERWIN ENDIABLE
PUROK BOLINAO, DAWIS, DIGOS CITY

129 MAYORES, DENVER CABRERA
103 TAGUMPAY ST., BRGY. SINDALAN, SAN FERNANDO, PAMPANGA

130 MEDINA, JANN NATIVIDAD
18 SIAPNO ROAD, PACDAL, BAGUIO CITY

131 MIGUEL, ALLEN JOE MIGUEL
BLK F-8 LOT 15 STA CRISTINA 1, DAS MARIÑAS, CAVITE

132 MILITAR, DAN ERIC MENDEZ
B13 L37 PII A3 HASA-HASA ST., D-DAGATAN, MALABON CITY

133 MIRAR, JOHN SUELLO
158 ZONE 3 PATAG, CAGAYAN DE ORO CITY

134 MITRA, RAMON ADELLO
CASTILLO, PADRE GARCIA, BATANGAS

135 MONDALA, MARC MONSOUR DE LEON
P34-038-11ST BRGY 183, VILLAMOR, PASAY CITY

136 MORALES, HARVEY MANGAHAS
PUROK 3, SUMANDIG, SAN ILDEFONSO, BULACAN

137 MORENO, ARNEL MALIPAY
PUROK STO NIÑO, BATOBATO, SAN ISIDRO, DAVAO ORIENTAL

138 MORENO, RICHARD ANTHONY DOMINGO
0094 SAN PIOQUINTO, MALVAR, BATANGAS

139 NALLIW, DANIEL GARIBAY
MAGULON, LAMUT, IFUGAO

140 OLAGUER, JOEY LIMJUCO
2055 BRGY OLD CABALAN, OLONGAPO CITY

141 ORALLO, FRANCISCO JR SIBAL
19-A MAGUDDAYAO ST., UGAC NORTE, TUGUEGARAO CITY

142 PABLO, MICHAEL TABIGA
PUROK 7, SIBSIB, TULUNAN, NORTH COTABATO

143 PABLO, STEVE QUINTOS
NAGUEY, ATOK, BENGUET

144 PADERNAL JR, EDUARDO ZAPANSA
21 GEN DELGADO ST., HILDA VILLAGE, TANDANG SORA, QUEZON CITY

145 PADROGADO, JOEY BONES
PUROK 2, GUINTICGAN, CARLES,ILOILO

146 PAGKANLUNGAN, MARK RODRIGUEZ
SOUTH POBLACION, PAMPANG, KAYAPA, NUEVA VIZCAYA

147 PASCUA, KIET JOHN NELVIS
57 POGONLOMBOY, MANGATAREM, PANGASINAN

148 PASCULADO, JAY-AR ARAMBULA
BRGY 5, DATU PANAS, BUUG, ZAMBOANGA SIBUGAY

149 PAYOMO, GIOVANNI VALDEZ
CAPANTOLAN, SUAL, PANGASINAN

150 PAYOSALAN, DWIGHT KENT DURBAN
P-4, BRGY MAHOGANY, BUTUAN CITY

151 PEDRASA, JOSE MA VICTOR PADILLA
27 APARTMENT 6, AVELINO ST., GUISAD, BAGUIO CITY

152 PELAYO, JERICO MIRANDILLA
35-A TALANAY, BATASAN HILLS, QUEZON CITY

153 PEÑA, LEONARD JOSHUA NEBRE
17 TANGWAY, LIPA CITY, BATANGAS

154 PEREZ, CARL JASON PARARUAN
25 PARAIRO ST., ST JOHN, GUIMBA, NUEVA ECIJA

155 PEPITO III, ANACLITO GABISAY
ZONE 5 PATAG, CAMP EVANGELISTA, CAGAYAN DE ORO CITY

156 PIEDAD JR, EDUARDO DURAY
130 URBIZTONDO ST., MADRID, SURIGAO DEL SUR

157 POBLADOR JR, PATRICIO ALIPUSTAIN
27 BONIFACIO, BRGY 6, MENDEZ, CAVITE

158 PODADERA, JOSEPH AUSAN
17 PRES QUIRINO EXT., PH-15, SIGNAL VILLAGE, TAGUIG CITY

159 PON, KEVIN ANGELO REMONDE
LOT 6 BLK 13, NEW HOUSING, TUBIG-BOH, BONGAO, TAWI-TAWI

160 PONCARDAS, NATHANIEL YBAÑEZ
PUROK 3 22-A, GINGOOG CITY

161 PORTUS, JOHN ISRAEL CACANANDO
40 SAN AGUSTIN, IBAAN, BATANGAS

162 QUITAYEN, REMUEL SOLAS
BLK 3 LOT 3 ST JHUDIEL, TUYAN, NAGA, CEBU

163 RAMOS, CLYDE VINCENT DELGADO
RIZAL SUBD., PUROK MAGAYON, POBLACION, NORALA, SOUTH COTABATO

164 RAMOS, LAYMART MERCADO
061 SINTORISAN, SAN ANTONIO, QUEZON

165 RAMOS III, NORBERTO CORPUZ
3267 MARIGOLD ST., ROCK 9 VILLAGE II, TABANG, PLARIDEL, BULACAN

166 REGIDOR, ARJAY PABILANDO
LABOY, MATNOG, SORSOGON

167 REGIS, PAOLO DOMINIC MANTARING
A4 BAHAY CARIDAD, BRGY DONA IMELDA, QUEZON CITY

168 REONAL, ALEX REGIS
TALONGOG, OAS, ALBAY

169 RIVERA, IVAN GABRIEL ZARAGOZA
11 LEONOR RIVERA ST., GUISAD, BAGUIO CITY

170 ROMAN, NEIL PATRICK CUNANAN
240 STA RITA, MACABEBE, PAMPANGA

171 RULLODA, JEREMIAH DIAZ
LAUREL ST., POBLACION, ARINGAY, LA UNION

172 RUMINGQUET, JANN REGOR VALERIO
12 P. GOMEZ ST, BRGY 2, PASUQUIN, ILOCOS NORTE

173 SAJULAN, ARIEL OLAER
SAWANG, GUINDULMAN, BOHOL

174 SALDUA JR, ESTELITO PUNZALAN
146 MOJON TAMPOY, SAN JOSE, BATANGAS

175 SALES, JULIUS CALINISLI
PUROK 5 VILLARICA, MIDSAYAP, COTABATO

176 SANCHEZ, FELIX NATHANIEL LABANG
CARPIO SUBD., KM 6, BUHANGIN, DAVAO CITY

177 SHALEY, RAYMOND ABANTE
114 PUROK 1 HAPPY HOLLOW, BAGUIO CITY

178 SIVILA, MARK GIL ARRIOLA
408 MONDRAGON ST., POBLACION, KIAMBA, SARANGANI

179 SOLAYAO, JESSON LABADO
BRGY SAN JOSE, HINAPANGAN, SAMAR

180 SUR, JETT MEDIATRIX BRYAN MIJARES
480 MAJOR KARE ST., FERNANDO AIRBASE, LIPA CITY

181 TABION, KEVIN CESAR DAYONDON
PUROK 10 RIVERA ST., POBLACION, TUPI, SOUTH COTABATO

182 TAC-AN, KAIZANN DAVID BAYONA
5 SOCORRO, DE LEON AVE, BUENSUCESO III, MARCELO, PARANAQUE CITY

183 TALCO, ARVIN CLARK CARBAQUIL
RIZAL ST., BRGY WEST, CANDONI, NEGROS OCCIDENTAL

184 TALI, STEVEN GABICA
C-1080 LOWER CALARIAN, BRGY KAMPUNG ISLAM, ZAMBOANGA CITY

185 TARAYAO, NIKO ANGELO CALAPOTO
NGARAG, CABAGAN, ISABELA

186 TENEBRO, ELLYSON PALMA
POBLACION, BATOBATO, SAN ISIDRO, DAVAO ORIENTAL

187 TEVES, JUSTINE RIGOR BARNEGO
BRGY STO ANGEL, DUMALAG, CAPIZ

188 TIPAY, CHRISTIAN CHALZ RAMOS
53 STO DOMINGO, TARLAC CITY

189 TORRECAMPO, KEVIN ROSERO
106 YELLOWBELLE ST., WONDERLAND TOWNHOMES, JP RIZAL ST.,
MANDALUYONG CITY

190 TOVERA, DAVID MARTIN RAMOS
215 MANGGAHAN, STA MARIA, BULACAN

191 UMALI, ANDREW LAYLO
0455 PUROK 4, BANAYBANAY, LIPA CITY

192 UNTAL, JEORGE GERICK CRUZ
SITIO ALIGTOS, CAPOYUAN, BARBAZA, ANTIQUE

193 VALES, IAN REY MANGCOPA
301 PUROK 4A, POBLACION, TAGBINA, SURIGAO DEL SUR

194 VALLEJERA, JOHN KENNETH MARFIL
34 SAMPAGUITA ST., PH 6-A-1 PACITA COMPLEX I, SAN PEDRO, LAGUNA

195 VERZOSA, KELVIN ABALOS
170 SAN GONZALO, LABRADOR, PANGASINAN

196 VERZOSA, MARK JOSEPH BANSAG
209 LIGAY ST., ESTANZA, LINGAYEN, PANGASINAN

197 VILLAMOR, JUN REY EUGENIO
B30 L6 PHASE II, PINAGSAMA VILLAGE, TAGUIG CITY

198 VILLANUEVA, GABRIEL PAOLO CARINGAL
29 KAMAGONG ST., VILLA MAGDALENA, SAN PASCUAL, BATANGAS

199 VILLANUEVA, LUIS ANTONIO MALLARI
19 B DR GRACIA ST., SUMILANG, PASIG CITY

200 VILLANUEVA, BRIAN SALISE
ANAS SUBD., LAGAO, GENERAL SANTOS CITY

201 WAKIT, WAYLON PUCOL
DUCOT, UCAB, ITOGON, BENGUET

202 YAMSON, MANSUR LAZARTE
23-16 NORWAY ST., SAN MARINO, SALAWAG, DAS MARIÑAS, CAVITE

203 ZERNA, DAVID KARL MARTINEZ
TABUC BRGY SAN ISIDRO, TANJAY CITY, NEGROS ORIENTAL


Females:
1 ABLANEDA, RHEA NOLASCO
PESCADOR ST., PUROK 1, BRGY 7, MERCEDES, CAMARINES NORTE

2 BIANAN, ELAYE BERNADET ANTONIO
VALLEDOR 2 SUBD., WESCOM ROAD, PUERTO PRINCESA CITY

3 BRAGADO, MANILYN BARROGA
443 ESPA SUBD., POBLACION, KIAMBA, SARANGANI

4 BUENAVENTURA, JEAN CASTRO
363 BALUBARAN ST., CAPIHAN, SAN RAFAEL, BULACAN

5 CAMPOSANO, JUL LAIZA ESPONJA
VILLAMOR ST., POBLACION, TULUNAN, COTABATO

6 CASTILLO, PAMELA MARIE TUBIGAN
084 S L TUBIGAN ST., SICO, LIPA CITY

7 CORTEZ, JESSA MAE LIBERIO
ATIS ST., MANATAD VILL, POLOMOLOK, SOUTH COTABATO

8 DALISAY, MARIA ALESSANDRA MATAWARAN
14 MAGAT SALAMAT ST., BRGY BAGUMBUHAY, PROJ 4, QUEZON CITY

9 DALISAY, MARIA INDIRA SIGRED PONTICA
SIGNAL VILLAGE, SAMPALOC, TANAY, RIZAL

10 DAGOHOY, WELL JEAN NARANGA
PRK OLD BARRIO, BRGY STA ROSA, MURCIA, NEGROS OCCIDENTAL

11 DE LEÑA, KIMBERLY DOTON
BLK 220, LOT 3, DAFFODIL ST., PEMBO, MAKATI CITY

12 JOCSON, MA. DEBBIE LOUIS VIDAL
B 651, ROAD 2, BRGY CAMP AGUINALDO, QUEZON CITY

13 MABBORANG, JOMAICA BACCAY
491 MABAZZA ST., LEMU SUR, ENRILE, CAGAYAN

14 MAHOR, CESLY AINE ESTABILLO
24 SARREAL ST., SAN CARLOS, MARIVELES,BATAAN

15 MARASIGAN, DANA JUNEDEE CHAVEZ
5500 E-D GOMEZ ST., BRGY TEJEROS, MAKATI CITY

16 MASCARIÑA, MARIE ELAINE QUINSAY
LOT 102, CLUSTER I, BAGONG NAYON, ANTIPOLO CITY

17 RAMAS, MA. OPHELIA GRACE CABILAN
AQUARIUS DRIVE, KAUSWAGAN, CAGAYAN DE ORO CITY

18 ROARING, JINKY REBANAL
12 HALCON ST, TOWN & COUNTRY HILLS SUBD., BRGY INARAWAN, ANTIPOLO CITY

19 SAMPAYAN, MICHELLE ANN CARTILLA
CAMP LUKBAN, MAULONG, CATBALOGAN, SAMAR

20 SANTOS, MARIA GRACIA SALUDO
BLK 3, L8, P3, AREA-7, V-G SUBD., TACLOBAN CITY

21 SITCHON, NADDINE QUIRIMIT
BRGY. CAYANGA, SAN FABIAN, PANGASINAN

22 VILLAGANTOL, JOLEEN ALBA
78 CAMP FERMIN LIRA, JR, BRGY WEST, GENERAL SANTOS CITY

23 VILLALUZ, RACHELLE MARIE CORNEJO
07 ROMULO BUCAG ST.,SAN FERMIN, CAUAYAN CITY, ISABELA

24 WAYTAN, PAULINE MARIE SAGASAG
47 MANG-OS ROAD, IRISAN, BAGUIO CITY

25 YMBONG, CAROL ANNIE BALMORES
1862 MACOPA ST., BRGY DADIANGAS NORTH, GENERAL SANTOS CITY

Female Alternates:

1 BASBAS, AILYN VILLARIN
ZONE 3 FUNDADO, CANAMAN, CAMARINES SUR

2 CAIMOY, KRUSHIYA CAROLINE RUMA
VIZCAA, BRGY. MATIBAY, LAMITANBASILAN

3 BAYLON, JENNY ROSE ANGCAYA
079 MAITIM II WEST, TAGAYTAY CITY

4 AMONARES, ANNAFE CLAIRE PATINGAN
PUROK IPIL-IPIL, BRGY SAT ROSA, MURCIA, NEGROS OCCIDENTAL

5 UMBAO, KIMBERLY LOPEZ
B16 L3 REGINA VILLE, BRGY INOCENCIO, TRECE MARTIRES CITY

Note: Female alternates listed by priority shall become a primary candidate to fill-in gaps for female quota/listing in case the primary candidate will not be considered due to some other reasons as stated on the AFP Rules and Regulations as well as the policies and procedures governing the Cadet Procurement.

The Awards For Best Oscar-Related Tweets Go To…

If we learned one thing from the Oscar telecast Sunday night it might be that a bad, boring awards show can make for some entertaining Twitter content (and that an emerging medium can thrive on the rotting carcass of a dying one). If you checked your Twitter feed at any point during the broadcast (and for some time after), you were likely inundated with reports, many of them more insightful or humorous than the show itself.

The reviews for the Oscar telecast were predictable, with the show being called bloated, indulgent, old-fashioned and awkward. The consensus though also seems to be that many people wouldn’t have it any other way. Should you have wished, you could have followed all the action on Twitter alone, but of course you’d miss out on all the Gay Super Bowl fun (see Best Hashtag).

If you were only concerned with a real-time list of winners you could have followed @TheAcademy (or parsed that all those “Natalie, can you be any more boring?” tweets meant that Portman had just nabbed the Best Actress statuette for Black Swan). However lousy the show itself was, Twitter users found ways to amuse themselves. As writer and comedian Gennefer Snowfield pointed out, “At least a bad awards show makes for some hilarious tweets.”
Without any further ado (or any bad song and dance numbers, uncomfortable sketches or wooden dialogue) here are some of the top tweets of the evening:
Best Hashtag
Any variation of #Oscars was completely irrelevant since most folks in the western world’s feeds were most likely dominated by Oscar tweets any way. The one hashtag that really summed up the true relevance and irrelevance of the Award’s show coverage had to be #gaysuperbowl.
Best Summing Up
Author and NYU professor Adam Penenberg nailed a new locution inspired by the host: “Franco (v.): 1.) To smoke up before a big event to take the edge off only to take the edge off your performance. 2.) Bleary-eyed MC-ing.”
Best Best-Actress Tweet
Vice magazine with characteristic gentleness offered its take on Sandra Bullock handing off the Best Actress baton: “Sucks that now Natalie Portman’s husband has to cheat on her with a white supremacist, but rules are rules.”
Best Best-Picture Tweet
And the Award for the Best Best-Picture Tweet goes to television writer Shawn Ryan: “AMBER ALERT reported in LA. Little boy named Oscar taken from rightful owner David Fincher. Culprit believed to be foreigner.”
Best Fake Retweets From Vanity Fair’s Post-Show Party
Esquire online features editor Foster Kamer had a little fun with VF’s official account, mock retweeting things such as, “RT @vanityfairmag: Graydon just “pimp-slapped” Franco. “I deserve better,” he screamed. Then he told me to Tweet it. #vfoscars” and “RT @vanityfairmag: Dickie Ward keeps taking shots with Kirk Douglas, wants to get him more “wasted.” Graydon can’t stop laughing. #vfoscars.”


Source: mediabistro.com

Tina Brown, 'Morning Joe' Team Roast Oscars (VIDEO)

Add the "Morning Joe" team and Tina Brown to the list of vicious reviews of Sunday night's Oscars. The entire panel on Monday's show had nothing but contempt for the show--Joe Scarborough called it a "disgrace"--but Brown led the pack, ripping into co-host Anne Hathaway with glee.
Brown said the show was the "very worst" she'd ever seen. And she said Hathaway was "just this drip, as far as I can see. I could not take her simpering...her self-confidence was so misplaced."
Later, Brown laid into Hathaway again, calling her "utterly devoid of any real humor."
The crew also attempted to figure out just what was going on with James Franco. Mika Brzezinski, Willie Geist and Brown seemed sure that something untoward was going on with him. Brown speculated that a "backstage bong had completely incapacitated his head."
WATCH:


Source: huffingtonpost.com

Oscars Audience Drops 9.8%

A smaller audience watched the Oscars ceremony on Sunday night, reversing two years of growth for the one of television's biggest events.
About 37.6 million people watched the Academy Awards, according to early Nielsen Co. data provided by broadcaster ABC. There were few surprises through the evening, and favored best-picture nominee— "The King's Speech" —picked up the top honor.
The tally was down 9.8% from the 41.7 million who watched a year ago, and ranks as the fifth-least watched ceremony since at least 1974, according to Nielsen.

A receding Oscars audience could add urgency to deliberations within the Academy of Motion Picture Arts and Sciences over whether to move the Oscars to as early as January to make its outcome more unpredictable.
Most of the big winners on Sunday night had already been showered with awards at a host of other award shows in the past two months, including Natalie Portman as Best Actress for "Black Swan" and Colin Firth as Best Actor for "The King's Speech." Some analysts at media-buying agencies had said before Sunday night's show that the lack of suspense could undercut the show's appeal.
In a silver lining for ABC, the network owned by Walt Disney Co., the declines were shallower among younger viewers. The rating among people ages 18 to 49 slipped about 4.5% compared to a year ago. Among women between 18 and 34 years old, the Oscars lost only 2% of last year's audience, ABC said.
Organizers had specifically set out to woo a more youthful audience for the graying show, in part by bringing in young actors James Franco, 32, and Anne Hathaway, 28, as cohosts. Last year, the median age for an Oscars viewer topped 50 for the first time in recent history.
"You look very appealing to a younger demographic," Ms. Hathaway said to Mr. Franco near the top of the telecast.

Source: WSJ.com

Born This Way - Lady Gaga | Music Video and Lyrics

The Mother Monster Lady Gaga just released a Monster music video of her newest Monster single, "Born This Way" which is already topping music and radio charts across the world.


It's almost like a mini movie with all the story-telling in its first part and its length - whew! 7 minutes and 20 seconds!

Oh well, I am a monster! I enjoyed it - so much! Another great job Mama Monster! :D

I am loving Lady Gaga more recently especially after her sweet conversation with her little monster Maria Aragon on the phone. :D

Check out the Monster video below:


Born This Way - Lady Gaga Lyrics


[Intro]
It doesn't matter if you love him,
Or capital H-I-M
Just put your paws up
'cause you were born this way, baby

[Verse 1]
My mama told me when I was young
We are all born superstars

She rolled my hair and put my lipstick on
In the glass of her boudoir

"there's nothin wrong with lovin who you are"
She said, "'cause he made you perfect, babe"

"so hold your head up girl and you'll go far,
Listen to me when I say"


[Chorus]
I'm beautiful in my way
'cause god makes no mistakes
I'm on the right track baby
I was born this way

Don't hide yourself in regret
Just love yourself and you're set
I'm on the right track baby
I was born this way

[Post-chorus]
Ooo there ain't no other way
Baby I was born this way
Baby I was born this way
Ooo there ain't no other way
Baby I was born-
I'm on the right track baby
I was born this way

Don't be a drag - just be a queen
Don't be a drag - just be a queen
Don't be a drag - just be a queen
Don't be!


[Verse 2]
Give yourself prudence
And love your friends
Subway kid, rejoice your truth

In the religion of the insecure
I must be myself, respect my youth

A different lover is not a sin
Believe capital h-i-m (hey hey hey)
I love my life I love this record and
Mi amore vole fe yah (love needs faith)

[Chorus]
I'm beautiful in my way
'cause god makes no mistakes
I'm on the right track baby
I was born this way

Don't hide yourself in regret
Just love yourself and you're set
I'm on the right track baby
I was born this way

Ooo there ain't no other way
Baby I was born this way
Baby I was born this way
Ooo there ain't no other way
Baby I was born-
I'm on the right track baby
I was born this way


[Bridge]
Don't be a drag, just be a queen
Whether you're broke or evergreen
You're black, white, beige, chola descent
You're lebanese, you're orient
Whether life's disabilities
Left you outcast, bullied, or teased
Rejoice and love yourself today
'cause baby you were born this way

No matter gay, straight, or bi,
Lesbian, transgendered life
I'm on the right track baby
I was born to survive
No matter black, white or beige
Chola or orient made
I'm on the right track baby
I was born to be brave

[Chorus]
I'm beautiful in my way
'cause god makes no mistakes
I'm on the right track baby
I was born this way

Don't hide yourself in regret
Just love yourself and you're set
I'm on the right track baby
I was born this way

[Outro]
I was born this way hey!
I was born this way hey!
I'm on the right track baby
I was born this way hey!

I was born this way hey!
I was born this way hey!
I'm on the right track baby
I was born this way hey!


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Penshoppe Summer 2011 Ad Teaser Video | Solenn Heussaff, Akihiro Sato, Bea Soriano, Ygor Pignatari

Penshoppe's newly released Summer 2011 ad teaser is telling us that Summer has arrived!


A day before March 2011 opens, Penshoppe uploaded on Youtube a sneak peek of its ad campaign for Summer 2011. Featured on the video are super hot models Solenn Heussaff and Akihiro Sato who were both part of the most recent season of Survivor Philippines.

Also part of the ad are Penshoppe models Bea Soriano and Ygor Pignatari.

Check out the teaser of Penshoppe's Summer 2011 Ad below:

The Oscars 'Twilight' Surprise? AUTO-TUNE!

Even though the "Twilight" and "Harry Potter" movies aren't exactly Oscar bait, and even though the casts thereof were notably not in attendance at tonight's 83rd Annual Academy Awards, fans of the wizard-and-vampire genres still had a good reason to tune in for the broadcast: a highly anticipated, majorly hyped musical moment about halfway through the show. GAH, the excitement! What could it be?!
Well, tune in we did—sticking it out through seven acts of chatter, back-patting and James Franco in a magenta dress to see it. And while Robert Pattinson didn't show up (sorry girls, we know you're disappointed), what did happen was something even more extraordinary.
And by "extraordinary," we mean "T-Pain would have LOVED this."


Yep, you heard us right: In the absence of so many of our favorite celebs, the producers of tonight's awards made up for it by giving us homemade music videos—courtesy of some creatively-clipped dialogue and a LOT of auto-tune—for blockbuster movies including "Eclipse," "Harry Potter and the Deathly Hallows," "The Social Network" and "Toy Story 3."

Our favorites? "HP7"'s "Tiny Ball of Light" (featuring the vocal talents of Ron Weasley) and "Doesn't He Own a Shirt," featuring... well, Taylor Lautner with no shirt on, so who even cares about anything else. Drool.

Source:  hollywoodcrush.mtv.com

The 6 weirdest gender moments of the 2011 Oscars

Anne Hathaway and James Franco (Photo: Associated Press)

Last night's 2011 Academy Awards telecast was terrible as ever, a grinding, three-and-a-quarter hour display of awkward film industry promotion. Best Supporting Actress award winner Melissa Leo said it best: "It's about selling motion pictures! And respecting the work!" The annual exercise of polite clapping, at least, offered a few crumbles of gender weirdness with which to fill my blogging quotas. The five weirdest gender moments in the Oscar telecast, below:

6. JAMES FRANCO AS MARILYN MONROE. Following Anne Hathaway's tux-clad solo musical number, co-host James Franco emerged in a Marilyn Monroe-esque satin get-up, explaining: "You got to wear a tuxedo, so I wore this."  But why was Anne Hathaway wearing a tuxedo, forcing this conspicuous cross-dressing moment? Oh, no reason.
5. THE TRIANGLE OF MAN LOVE.
The cast of the King's Speech at the 2011 Oscars
When King's Speech director Tom Hooper took the stage, he devoted his statuette to actors Colin Firth and Geoffrey Rush, calling the three of them "a triangle of man love," and adding, "I'm only here because of you guys." Hooper then recognized Helena Bonham-Carter, saying, "I hope that reference doesn't make you too jealous." Way to take that introduction by Kathryn Bigelow, the only woman to ever win the thing, and devote your speech exclusively to your boy's club. (And later, your mom. Aww).
4. NATALIE PORTMAN'S "GREATEST ROLE."
Natalie Portman Speech at the 2011 Oscars
While accepting the Best Actress Oscar for her punishing role in Black Swan, Natalie Portman thanked Benjamin Millepied, saying that her ballet dancing fiancee "has now given me the most important role of my life." By impregnating her. What, not Garden State? (Kidding!) Portman is obviously proud of her and Millepied's forthcoming human production, but she's also at the very height of her career as an actor. It feels a little icky to use that moment to reinforce the primacy of a woman's gender role.
3. ANNE HATHAWAY ANNOUNCING "LEEESSSSBIANNNS!" Repeatedly, in the show's opening monologue.
2. EVERYTHING KIRK DOUGLAS SAID.
Kirk Douglas supporting
Particularly: "Where was [Anne Hathaway] when I was making movies?"; "Hugh Jackman is laughing . . . Colin Firth is not laughing"; and "I love women and I really love beautiful women, and now I'm gonna give you five of them—the nominees for Best Supporting Actress." Who thought it was a good idea to roll this 94-year-old out on stage to leer at a group of women, at excruciating length, before reluctantly handing over the prize? One of these women was born in 1996! Welcome Hollywood, Hailee!
 1. KIRK DOUGLAS CREEPILY PINCHING MELISSA LEO'S ARM.
Kirk Douglas pinches Melissa Leo at the 2011 Oscars
The oddly lascivious pinching of Melissa Leo was the most awkward gender moment of this year's telecast. Honorable mention to the gleeful laugh accompanying the pinching

Source: www.tbd.com

Oscars 2011: 10 ways to improve the ceremony

Anne Hathaway presenter of the 83rd Oscars
 
"Woop": Oscars presenter Anne Hathaway Photograph: Chris Carlson/AP
The time has come, the walrus said, to talk of many things, of tears and faked smiles and dead Hollywood montages, and actresses who think they can sing.
Listen up, Academy awards: I have been watching you for a long time. Longer than best supporting actress nominee Hailee Steinfeld has been alive, so I know whereof I speak when I say this year's event was not just bad – it was boring. And that's worse.
But I really do love you, Oscars, and I want to ensure your survival. So here, in the style of a presenter who is not Anne Hathaway, I would like to present the 10 Commandments of what must and must not be allowed to happen next year.

1. Don't let Anne Hathaway present ever again
Let's begin, Inception style, with a list within a list: what were the worst Hathaway moments of the night? The way she cried "woop" every time someone came on stage, suggesting she had been filling her hours by watching Girls Gone Wild? When she announced that the best thing about hosting the Oscars was "getting to breathe the same air as [Oprah]"? When she bowed to Billy Crystal? Blew kisses at Kirk Douglas? Used the word "hip" with an apparent lack of irony? Her – or, to be more precise, her stylist Rachel Zoe's – desire to placate every fashion designer in the world by changing into a new dress every (by my reckoning) two seconds, thereby distracting the audience from the event by making them imagine all the ugly long gowns piling up backstage in Hathaway's wake? And the winner is . . . the shouts of "woop!" Well done, woop, you put in a sterling effort, and you couldn't have done it without Hathaway's vocal chords, her utter lack of self-awareness and the stupidity of the person who decided to hire her. Woop!
2. Instead, hire James Franco's grandmother
Easily, the best on-stage interaction involving the bloodless Franco and Hathaway was at the beginning when there was some audience interaction with Franco's granny. She expressed lustful feelings for "Marky Mark", and while I personally preferred the Funky Bunch, and Betty White might have cornered the "old lady who talks dirty" market, Granny Franco did well and probably got the best laugh of the night.
3. But if you're going to insist on having bad presenters, don't remind people of the good ones
It's bad enough that every presenter AC (After Crystal) has insisted on doing the "comedy movie montage" in which they insert themselves into the nominated films, a trick Crystal coined and mastered in his glory days as presenter. But whoever thought it would be a good idea to bring Crystal himself out on stage this year for a guest presenting slot is someone who hates Hathaway and Franco a lot.
4. If we must have songs, have singers sing them
Gwyneth Paltrow performs Coming Home from the motion picture Country Strong at the Oscars Gwyneth Paltrow gets the ultimate karaoke gig. Photograph: Kevin Winter/Getty Images If the prospect of an event that involved Hathaway doing Les Mis in a tux, Gwyneth Paltrow pretending to be from Nashville and singing in a faux southern accent and Kevin Spacey breaking into song for no obvious reason doesn't have you attempting to scrape out your own eardrums, you are a stronger Oscars viewer than me. And by the way, Gwyneth, maybe you should ask Chris Martin for singing lessons. Wow, never thought I'd say that.
5. Reinstate the tactless cutaway shots
Perhaps as part of the Academy's campaign this year to be more cool or, in Hathaway's words, "hip", there were fewer of the gauche cutaway shots for which the Oscars are so rightly renowned. You know the ones: the close-ups on the losers during the winner's speech, the quick cut to Morgan Freeman when someone makes a faintly racial joke ("He's laughing! So it's not racist!"). We did get some good ones: Annette Bening on the verge of tears of disappointment when Natalie Portman went up on stage; Helena Bonham Carter saying (correctly, as it turned out) to her seat neighbour, "I won't win" during the best supporting actress announcements; Harvey Weinstein glowering menacingly every time any movie other than The King's Bloody Speech was mentioned; Justin Timberlake only starting to laugh at Randy Newman's speech when he noticed the camera was on him – but it was not enough. Part of the problem was that the hosts were so boring so there was little to react to.
6. But some of those unfortunate pauses were excellent!
Colin Firth accepts the Oscar for best actor for his role in The King's Speech Colin Firth should have learnt from The King's Speech that pauses are often unfortunate. Photograph: Gary Hershorn/Reuters Maybe the Unfortunate Pause is the new Awkward Cutaway Shot? There were some great moments when stage fright or, more likely, wonky teleprompters led to some potential misunderstandings. Firth telling the world in his acceptance speech that he was "experiencing stirrings" was intriguing, until he added after a just-too-long pause that they were in "somewhere in the upper abdominal region". Better, though, was the adorable duo from The Social Network, Angus Wall and Kirk Baxter, who won for best editing. They hugged one another on stage and then thanked their "wives who allow us to have incredibly passionate love affairs with . . . " Each other? "Our families and our work." So close!
7. Can we please have a word about Kirk Douglas?
If you found yourself asking at some point, "Holy Jehosophat, why on earth is Kirk Douglas presenting the best supporting actress award?", I shall explain: it's because last year's supporting actors winners, Mo'Nique and Christoph Platz, were, respectively, being difficult and away working. But if there's one thing worse than getting less work as one ages in Hollywood, it is surely being blinded by the condescension dripping from the smiles of the likes of Jude Law when you are brought up on stage in a manner that can only be described as "token and patronising". Now, Douglas is a legend, true, but I'm not convinced that having him get up on stage and be smiled at benevolently by the whole of Hollywood as if he were an adorable Chia Pet while he leches over Hathaway is the best way to honour his work. Perhaps it is preferable to having one's passing honoured by a Celine Dion performance (who appeared to be struggling to move her forehead, which must be a problem for a known emoter like Dion), as poor Tony Curtis and his fellow RIPs had to endure. But only just.
8. Don't reveal the winner before the envelope is actually open
Academy, we know you love the royals. But at least pretend it's not a given before the award is announced and by that I mean, maybe, in retrospect, it wasn't the smartest move to play the recording of Colin's famous kingly speech over the clips of all the other best film nominees before the actual announcement.
9. That orchestra needs a raise
God bless the Academy awards orchestra. Instead of a giant cane appearing from the wings and pulling off miscreant performers, we have the orchestra, striking up random bits of music from whatever film just won, forcing the winners to get the hell off the stage. Heretofore, the orchestra merely annoyed me, mainly because it is so blatantly snobby: while best actors and best actresses get about three hours in which to thank everyone they've ever known (tip o' the tiara, Natalie Portman), the poor sound technicians etc get about five seconds. But I have to say, after hearing that orchestra bravely play on despite having been given the death stare by Aaron Sorkin – possessor of officially the scariest glare in Hollywood – I am filled with awe.
10. Encourage more male hair eccentricities
Show host James Franco at the 2011 Oscars  
James Franco proves it was a good year for male hair. Photograph: Mark J. Terrill/AP While I appreciate that the general consensus was that it was – as the parlance has it – "The King's Speech's night", or maybe even, as Franco said, "a good year for lesbians", the truth is, this year's Academy awards were all about amazing male hair. Now that the women have been so tyrannised by weekly magazine fashion critics that they almost universally hide themselves in boring beige sheathes, it's up to the men to provide the interesting aesthetics and some of the guys this year seized the hair mantle eagerly. The dominating image of the night will be Christian Bale, working the long hair/long beard look (note to Christian: when you're trying to improve your public image after some unfortunate footage on the internet, maybe don't take personal style tips from Charles Manson). And the dominating questions will be, why is Christian's beard a different colour from his hair? And most of all, is it really true that this beard isn't for a part but he actually chooses to have it on his face for fun? But the best hair winner by a mile was Luke Matheny, who won for best short film, sporting the most glorious mane ever. An Oscar? That kid needs a shampoo contract.

Source: guardian.co.uk

The 5 Most Talked About Earrings at the Oscars

The 83rd Academy Awards were held last night and we couldn’t be more excited to tune in to see all the glamorous fashion and jewelry. One piece of jewelry that we think shined the most were earrings. The Ice.com team discussed our favorite earrings this morning and some that we wish the starlets would have reconsidered.
Emeralds: Reese Witherspoon and Annette Bening both wore dark gowns with vibrant green emerald earrings. Reese’s Neil Lane emeralds were highlighted nicely with her high ponytail. Both Reese and Annette’s drop earrings closely resembled Angelina Jolie’s famous emeralds she wore to the Oscars in 2009.
Colorful Gems: Gwyneth Paltrow was a favorite amongst many in her Calvin Klein silver sleek dress and colorful Louis Vuitton multi-gemstone earrings and brooch. We’re unsure of what the exact design is but the colors are gorgeous with her skin tone.
Dangle Earrings: The newly slimmed down Jennifer Hudson looked ravishing in her tangerine Versace gown. She paired it with long diamond dangle earrings that looked lightweight and comfortable. She was definitely a fan favorite of the night.
Tassles: The biggest jewelry surprise was probably Oscar award winning actress Natalie Portman’s maroon Tiffany & Co. tassel earrings. The consensus at the office is that they were a miss for us but a few of our Twitter followers disagreed that they were a hit. What do you think?
Disappointment of the night: Marisa Tomei is a favorite actress to many, including Lady Gaga who recently said she would want Marisa to play her in a movie of her life. We are not only disappointed in her choice of gown but I wonder, what was she thinking putting those earrings on? Would you wear these flower themed gemstone earrings?
Other honorable mentions were Mila Kunis’ diamond and platinum Neil Lane ribbon earrings, Jennifer Hudson’s long drop earrings and Oprah Winfrey’s fabulous diamond earrings.
What were your favorite jewelry looks on the Oscars red carpet?

Source:  blog.ice.com
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