Republish this article Expectations from Google for 2010 by end of 2009 had experts question the click friendliness of display ads, focus on Android phones and the future of Google Apps. Google met global audience expectations with various launches in 2010. Some important launches in 2010 include: interactive online book, a set up guide for small businesses, voice search, online bookstore, Google TV, Instant Previews, homepage customization, MS Office Connector and Street View for few countries.
Google?s research and innovation each year can make interesting reading as it piles successful features, applications and services every year. The innovations are important as it can impact the way the world will use internet to source information. SEO and search engine marketing firms also track Google?s innovative features to maximize returns from online entrepreneurs. Google results remain in focus and experts suggest that quality is same since the day it was launched. Google users have to filter spam to find quality information and it will be hard for Google to avoid user dissatisfaction. Despite being undeterred by competition, customer satisfaction also holds key to Google?s success. Google?s nearest competitor?s tie-up with the most popular social network is also expected to herald a change is search behavior. Time spent on social network aligned with an accessible search function can possibly give Google a cause for concern. Social networks are a growing phenomenon and are also hugely successful platform. Social marketing is also finding prominence but Google social networks have stiff competition ahead.
Google Instant also had the SEO company in frenzy considering that short head keywords were poised to change search behavior. The launch of Google Instant in 2010 was followed by tall claims and death sentences for SEO and PPC services. What is likely to change with Google Instant in 2011, is changes in SEO strategy despite Google Instant. Content farming has gained recognition though infamously but Google launched its farmer (Panda) to keep Google search spam-free. The repercussions of the Google algorithm change is being experienced by both low quality and good quality content sites as both are getting penalized. Google insists the change is an algorithmic one rather than a manual one. 2011 has SEO?s reeling under the Panda and figuring out a way to give online businesses the best visibility on Google?s SERP. Low quality content is surely on its way out and brand building may find its way in. Google intends to refine its algorithm to ensure high quality sites are not affected.
Early 2011 can have Google and SEO?s busy with mobile applications and mobile search. As smart phones become more accessible, Google and SEO?s need to bond with online customer preferences and keywords. Google?s Android is yet to make headway with mobile applications as compared to its major rival. Google has two different web crawlers that index desktop and mobile content to generate mobile search results. User interface, user experience and pages that render well on mobiles will provide valuable information to improvise online strategies.
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