Saturday, August 19, 2006

Stars get behind good cause

Heath Ledger, Michelle Williams and Lindsay Lohan are among a group of celebs joining the ONE campaign against AIDS and extreme poverty. The stars are doing their part by supporting the new ONE T-shirt, which is made in Lesotho of 100% African cotton and will help bring trade to an area of extreme unemployment. $10 from every T-shirt sold will be donated to help Lesotho - one of the poorest countries with one of the highest AIDS rates in the world. The print aspect of the campaign was shot by supermodel and photographer Helena Christensen and features Naomi Watts, Kate Bosworth, Rosario Dawson, Jimmy Fallon, and Peter Sarsgaard, along with Lohan, Ledger and Williams. The tee was created by Edun - a socially conscious clothing brand created by, in part, Bono and his wife. For more info, go to www.ONE.org.

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